Marketing for Beauty and the Beast

Digital Marketing for Beauty and the Beast

Instagram: 

1.     Ariana Grande - who shares a duet with John Legend covering Celine Dion's original 'Beauty and the Beast' song for the 1991 film...

·     On 31st January 2017, the day the final trailer released, Grande put up the final trailer promoting it to her 95.2million followers, she also is on the soundtrack

·     Also put up a photo promoting the film on a billboard in America

·     Featured on the Beauty and the Beast's instagram

2.     Emma Watson - who stars in the film as Beauty

·     Uploaded the film poster onto instagram which gained 1.5m likes and 16.9k comments

Twitter: 

1.     @beourguest twitter account

·     107 tweets

·     12 following

·     107,000 followers

·     Promoted the final trailer with links to buy tickets

·     Had links to Disney website / Beauty and the Beast's website.

Apps:

1.     Disney Stickers: Beauty and the Beast – 21st Sept 2016

·     Add beauty to your iMessages and transform your chat thread with this Beauty and the Beast sticker pack

Snapchat:

1.     Daily News featured on Snapchat. Really popular movies have Snapchat filters - not sure if Beauty and the Beast will do this, but watch this space!

Celebrity Marketing:

1.     Tammy Hembrow model 

·     Product marketing by giving products to models, Rose that last a year – instagram

Merchandise:

1.     SWAROVSKI

·     BEAUTY & THE BEAST LIMITED EDITION 2017 - £8,995.00

Websites:

1.     The drum 

·     Chosen Beauty and Beast Final Trailer as the AD of the Day 31st January

2.       2.      Glamour  

• ·     Reported that 7th July 2016 teaser poster 

Trailers

• First trailer for the film broke all viewing records November 2016 beating Star Wars the force awakens: the force awakens
• Glamour reported the teaser trailer released 23rd Mary 2016

Use of well-known writers with previous hits:

Screenplay: - Stephen Chbosky (Perks of being a Wallflower)

and - Evan Spiliotopoulos (Tinkerbell the lost treasure and Huntsman)