Beauty and the Beats VS Chi-Raq

Beauty and the Beast advertisement

Instagram: On Instagram, they keep updating their page on what is happening with the actors in the film and things to do with BATB that have been coming out, for example, recently they posted about a magazine that Emma Watson is on. They post regularly. The only people they follow are the pages that have any connection to the film at all. They have used the hashtag #beourguest to connect all the social media accounts together. On Instagram, Ariana Grande posts a photo on Instagram showing her recording the song for the movie. This marketing technique allows for viewers as well as Ariana Grande to get excited for the movie. Emma Watson created a page purely for the BATB tour.

Twitter: Disney uses Twitter to send 'Beauty and the Beast' roses to movie fans on Valentine's Day. And if fans tweeted the hashtag that same day then they would be sent a rose as long as the stock of roses lasts. The giveaway, available in major cities such as Los Angeles, New York and San Francisco, is a collaboration with Luxe Bloom, a flower delivery brand, which worked with Disney to create its own original "Beauty and the Beast" glass-preserved roses that consumers can also purchase for $55. Fans in Los Angeles and New York also have the opportunity to win tickets to the premiere of the movie on March 17. Disney is also offering fans the opportunity to interact directly with the cast on Twitter for Valentine's Day. "Beauty and the Beast" @beourguest tweeted out a call-to-action on the platform. Fans can tweet Emma Watson (Belle), Dan Stevens (Beast), Josh Gad (LeFou) or Luke Evans (Gaston) to receive a special Valentine's Day message. Q&A’s were carried out by some of the people, in the show, on twitter.

Facebook: Is roughly the same as the rest of the social media’s.

YouTube: YouTube have released different types of trailers for the film as teasers. On YouTube there is all different interviews about the film.

Chi-Raq advertisement

Amazon: released the first trailer for the film.

Instagram & Twitter: There is a hash tag ‘#chiraq’ to join the social medias together.

How will they be watched online?

After a certain amount of time BATB will be released on Amazon prime and Netflix. But it may also up-loaded to streaming websites like Putlocker. YouTube also have started selling full movies as well. Chi-Raq are most likely on the same websites.